Designing clear information
Meteopress has been forecasting the weather since 1992. The service started to show things such as loads of ads, unnoticeable news and unclear structure.
Meteopress - The Weather Forecast
The project was developed in the studio U+
Focus on functionality that meets the needs of the users is crucial. To serve for years, we built a website on a proper UX research.
Strictly functional approach
User research has shown that the graphic design and visual communication required a strictly functional approach towards aesthetics.
Therefore, we chose three most basic and simple elements to tell the weather: icons, numbers, and a radar.
We developed the new Meteopress on a strong UX foundation. No estimations or grey spots.
Already at the beginning we knew the personas, how they behave and what they need.
We tested each step and adjusted the website accordingly.