Definition of the goals
Research of the market
Know your customer
Brand workshops at Takeplace uncovered an elementary mismatch of vision and the brand perception. We started at the bottom by identifying the company’s identity, which allowed us moving forward.
IT companies no longer choose its people. It is the people who decide. Programmers prefer companies they can be proud of. They know exactly who they are, what they have to offer and what their target is.
The whole pattern consists of simple graphic elements and distinctive colors.
The graphic elements are based on the logo. They can easily be customized according to the current needs.
Distinctive color shades stand out at their best in the digital environment especially.
Visual style in practice